The social media app “TikTok” has led to the rising popularity of many beauty products. It’s almost impossible to find most products stocked on shelves ever since creators started posting about them. Stores like Ulta Beauty and Sephora all over the world have been busy at work as customers come in to search for these products. The popularity of these products has rapidly grown overtime as they pop up on people’s “For You Page” more and more.
Influencer Alix Earle has had a significant impact on the beauty world. Earle is most known for her flawless makeup looks and her GRWM (get ready with me) videos. Many people have been inspired by her and wanted to try the products that she uses, for themselves. Earle is a big part in products going viral, and then selling out across the world. Most of the products listed have been products that Alix Earle has used.
Rare Beauty Blush:
Rare Beauty Blush by Selena Gomez is a long-lasting liquid blush, with a perfect blend that everyone is talking about. The product is loved by many people across all platforms of social media. It launched in September 2020 and with the help of TikTok it started to get more popular in 2022. Influencers shared how it blended great with the rest of their makeup and how the liquid blush worked better than any ordinary blush. Rare Beauty Blush comes in 11 shades from dark to bright reds/pinks. It adds color to the cheeks and makes them pop for hours. The product is 0.25 oz/7.5 mL with a price of $23. Can be found at Sephora, or the Rare Beauty website.
Brazilian Crush Perfume Mist:
Brazilian Crush Perfume Mist by Sol De Janeiro is a body fragrance with heavenly scents. The earliest edition was launched in 2019 and the newest form was launched in 2022. Not surprisingly, it became popular instantly. Everyone started posting about the mist on TikTok and it became a TikTok favorite. Brazilian Crush Perfume has 11 scents, with a unique smell to all of them. TikTok’s favorite scent is by far 62. 62 smells like vanilla and salted caramel. Other TikTok favorite scents are 68 and 40. 68 smells like Brazilian jasmine and pink dragonfruit. 40 smells like black amber plum, vanilla woods, crème de cassis and fresh jasmine blooms. The product has the option of 240 mL which is $38 and 90 mL which is $24. Can be found at Sephora, or the Sol de Janeiro website.
Hollywood Flawless Filter:
Hollywood Flawless Filter by Charlotte Tilbury is a liquid cream and highlighter for all skin types that gives off a “real life filter” effect. The product is good for covering up acne which is why TikTok creators love it. It moisturizes and smoothes the face which gives off a flawless look. It launched in 2018 and grew its popularity after customers shared the benefits of the product and their love for it on TikTok. Hollywood Flawless Filter comes in 12 shades, with a shade for everyone. The product is 1 oz with the price of $44. Can be found at Sephora, or Charlotte Tilbury website.
D-Bronzi Anti-Pollution Sunshine Drops:
D-Bronzi Anti-Pollution Sunshine Drops by Drunk Elephant launched in 2018 and give off a bronzy glow with no long term consequences. The product is also known as “Bronzing Drops.” TikTok went crazy over this product and sold it out worldwide because of how well it works. The Bronzing Drops give the face a tanner look with a glowing look. Influencer Alix Earle uses this product in her daily routine which grew the popularity of it even more. Some creators started mixing their bronzing drops with their moisturizer for a more natural look. It’s also good for fine lines and wrinkles. D-Bronzi Anti-Pollution Sunshine Drops come in one shade. The product is 30 mL with the price of $36. Can be found at Sephora, Ulta, and the Drunk Elephant website.
Dior Lip Glow Oil:
Launched in 2020 Dior Lip Glow Oil by Dior is a lip oil but also a lip gloss that softens the lips and protects dryness and cracking. The product gives the lips a glossy shine and a more nourishing look. The product can be worn over lipstick or worn separately. Creators started posting about the Dior Lip Glow Oil and shared how it is better than any other lip oil/lip gloss. Other creators gave it a try and fell in love with it too, which is where it grew its popularity. Dior Lip Glow Oil comes with eight colors and even has a scent of minty-vanilla. The product is 6 mL with the price of $39. Can be found at Sephora, or the Dior website.
Charlotte Tilbury Contour Wand:
The Contour Wand by Charlotte Tilbury is a contour wand with a sponge applicator that allows for a natural look. The product makes the cheekbones pop and makes them look more sculpted. It launched in 2017 but influencer Alix Earle used this product in her GRWM (Get ready with me) videos on TikTok making the popularity of the product grow in sales. It can last all day long and according to creators on TikTok, it’s very easy to use. The Contour Wand comes in two shades. The product is 50 mL and it comes with a price of $42. Can be found at Sephora, or the Charlotte Tilbury website.
Revealer Concealer:
Revealer Concealer by Kosas is a creamy concealer that has full coverage for all skin types. The product is great for covering up red or dark spots. TikTok creators love using it for quick touch ups and they love how it gives the face a smooth look. It launched in 2015 but ever since creators started posting about the product making it grew more and more popular. Kosas’s concealer can last up to 10-12 hours. It helps reveal better skin overtime and it brightens the face. Revealer Concealer comes in 28 shades. The product is 6 mL and it comes with a price of $28. Can be found at Sephora, or the Kosas website.
The beauty world has changed immensely all because of TikTok. People across the world are easily influenced just from scrolling on their For You Pages. What products are gonna go viral because of TikTok next?
